Every designer has an ideal woman in mind to wear her designs. If we had to describe ours, we’d say:

She is self-aware and self-assured.

She is more interested in style than fashion.

She prefers to pare down rather than pack her closet.

She cares about how her clothes feel, and how she feels in her clothes.

She is busy tending to what matters to her.

She inspires us to live with more elegance and ease.

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